Black Friday might be the perfect excuse to stock up on Christmas presents, but it's also the best time of year to treat yourself. And Ann Summers clearly agrees.
The brand has officially launched its Black Friday sale, offering up to 50% off everything, including lingerie, nightwear, toys, and more. Even better, the retailer will roll out new deals every day in the lead-up to Cyber Monday, meaning each visit to the site offers something fresh.
With hundreds of pieces to browse, narrowing down the best bargains can be overwhelming, which is exactly why I've done the hard work. Below are my top picks.
For lingerie that delivers instant confidence, the Enticement plunge bra is the one shoppers can't stop raving about. Sultry yet sophisticated, it features intricate lace detailing that gives unmistakable Dita Von Teese energy.
The satin binding creates bold sculpting lines across the bust, while the plunge cups enhance cleavage without feeling overdone. Pair it with the matching knickers for the full effect.
The bra has had some great reviews from shoppers, with one saying: "Stunning bra, I felt gorgeous wearing the whole set." However, another noted: "The straps are not adjustable enough, so they slip down my shoulders."
The Undeniable Body is Christmas fun done the sexy way. Its striking red hue feels instantly celebratory, as if you're wrapping yourself as a present.
The padded underwired plunge cups offer support and lift, while the criss-cross detailing adds a playful, bedroom-ready twist. Finished in a subtle wet-look fabric, it's a piece that guarantees attention and confidence.
For something a little more elegant, this pretty alternative from Intimissimi is worth a look. It's £49, but it's a real showstopper, with a lace-and-tulle body and floral detailing.
It wouldn't be an Ann Summers roundup without a standout sex toy deal, and this one is a serious steal. Currently 50% off, the Textured Rechargeable Rabbit comes in at a very budget-friendly £20.
The rippled shaft adds extra stimulation, while the toy offers 10 functions (including three escalating speeds and seven vibration patterns), giving users plenty of ways to find their rhythm.
It's had a wealth of great reviews, including this one: "My wife and I purchased this and have found it is a really good toy compared to others we have previously had.
"The power is really surprising, and the variety of vibration modes and patterns is great to go through to add some variety." However, someone else remarked: "The only thing I would say is that it could be a bit quieter."
Ann Summers may specialise in sexy, but it does cosy surprisingly well, too. The Signature Sparkle Fluffy Robe is a must-have now that temperatures have dipped.
Made from super-soft fleece, it features a snuggly hood to keep you warm, plus a subtle foiled leopard print woven into the fabric - a cheeky, quintessential Ann Summers touch. It's the perfect "treat yourself" piece to throw on after a hot bath, or after anything else fans get up to...