Apple is accelerating work on its first-generation smart glasses. The company has reportedly paused development on the next Vision Pro headset to prioritize this new wearable. This strategic shift aims to compete directly with Meta's popular Ray-Bans.
According to sources familiar with the matter, Apple is pushing to get the glasses to market. The project is now a key priority for the company's wearable division.
The Apple Glasses will prioritize style. They are designed as a fashion accessory first. This approach mirrors the initial launch strategy of the Apple Watch.
Apple plans multiple frame and temple options. The goal is a personalized look for consumers. The design must house a battery, chip, and multiple cameras. Different colors, sizes, and shapes are expected at launch.
A next-generation Siri is critical for the glasses' success. Controls will be primarily voice-based. The AI needs to understand and act on complex commands intelligently.
Apple has rearchitected Siri using large language models. A smarter, more capable version is slated for a 2026 release. This advanced Siri could translate languages, identify landmarks, and help with daily tasks through the glasses' cameras.
The first-generation glasses will not have a built-in display. They will focus on AI features, cameras, and high-quality audio. A list of rumored functions has emerged from supply chain reports.
These functions include taking photos and recording video. The glasses will also play music, offer directions, and send messages. Visual Look Up will help identify plants, animals, and more.
The glasses will require a connected iPhone. They will use a custom Apple chip, similar to the Apple Watch. An iPhone connection will handle the heavy AI processing to conserve battery life.
Apple is targeting a possible reveal in late 2026. A subsequent launch could follow in early 2027. The company is keen to establish a presence in the smart glasses market.
Pricing remains undisclosed. However, Apple is expected to compete with Meta's Ray-Bans, which start at around $300. This aggressive timeline highlights the project's new importance within Apple.