Hello!

I am a digital marketing and brand protection consultant (and AARP member!). I am reaching out on behalf of my client, a large US non profit.

They are interested in applying for their own brand Top Level Domain when ICANN opens applications in 2026.

I am tasked with evaluating the effort, expense, challenges, and benefits of such an endeavor. Would someone at AARP be willing to share their experience with me? I am especially eager to learn how you are leveraging the TLD and what benefits it's brought, be it attracting new members, securing public trust, organizational efficiency, etc.

If there is anyone who would be willing to share their insight with me I would be most appreciative. I'd love to speak with them directly, but will be happy with any assistance at all .

Thank you so much!

Kelly Wofford