Education experts are increasingly flagging the emotional turn in how young users interact with AI.

In an always-on world, the way we use social media shapes not just our lives but the safety and wellbeing of those around us. 'Social Media, Responsibly' is our commitment to raising awareness about the risks of online recklessness, from dangerous viral trends to the unseen mental and behavioural impacts on young people. Through stories, conversations and expert insights, we aim to empower individuals to think before they post, to pause before they share, and to remember that no moment of online validation is worth risking safety. But the responsibility does not lie with individuals alone. Social media platforms must also be accountable for the environments they create, ensuring their tools and algorithms prioritise user safety over virality and profit. It's time to build a culture where being social means being responsible - together.