"Amazon Nova" catalog includes range of GenAI tools from quick & inexpensive to premier products for complex reasoning tasks.

Logistics and e-commerce giant Amazon says it will release a new collection of AI tools in 2025 that could "simplify the lives of shoppers, sellers, advertisers, enterprises, and everyone in between."

The launch is based on "Amazon Nova," the company's new generation of foundation models, the company said in a blog post. Data scientists use foundation models (FMs) to develop machine learning (ML) platforms more quickly than starting from scratch, allowing them to create artificial intelligence applications capable of performing a wide variety of general tasks, since they were trained on a broad spectrum of generalized data, Amazon says.

The new models are integrated with Amazon Bedrock, a managed service that makes high-performing FMs from AI companies and Amazon available for use through a single API. Using Amazon Bedrock, customers can experiment with and evaluate Amazon Nova models, as well as other FMs, to determine the best model for an application.

Calling the launch "the next step in our AI journey," the company says Amazon Nova has the ability to process text, image, and video as prompts, so customers can use Amazon Nova-powered generative AI applications to understand videos, charts, and documents, or to generate videos and other multimedia content.

"Inside Amazon, we have about 1,000 Gen AI applications in motion, and we've had a bird's-eye view of what application builders are still grappling with," Rohit Prasad, SVP of Amazon Artificial General Intelligence, said in a release. "Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, information grounding, and agentic capabilities."

The new Amazon Nova models available in Amazon Bedrock include: