MUSASHI JAPAN by TAIMATSU, a producer of modern Japanese cutlery, is initiating a Black Friday promotional event titled 'Dual Blades.' This marketing strategy shifts the focus from conventional price reductions to a thematic exploration of the philosophy behind using multiple specialized knives.

MUSASHI JAPAN by TAIMATSU's campaign is conceptually anchored in the historical Japanese sword-fighting technique of wielding two blades, known as Nitōryu, which symbolizes balance and harmony. From November 17th to December 1st, 2025, the company will provide a ten percent discount on online orders containing two or more items. For patrons of its physical stores in Tokyo and Kyoto, additional incentives include a complimentary branded drinkware item with any purchase and a special Daruma doll set for transactions exceeding ¥100,000.

Image Credit: MUSASHI JAPAN by TAIMATSU