MANILA, Philippines -- Full-service digital marketing agency InnovationOne, has formed a collaboration with a leading streaming platform Viu to offer brands a new avenue for highly targeted and culturally relevant advertising placements and integrated omnichannel marketing campaigns.

This association enables the dedicated digital arm of United Neon Media Group to directly offer ad inventory and branded content integrations within Viu Philippines' growing library of premium Asian content.

With a strong footprint in the Philippines, Viu provides advertisers access to an engaged audience that is young, digital-first, and highly receptive to storytelling-led campaigns.

InnovationOne's managing director Raphael Layosa hailed Filipinos as among the biggest consumers of Korean and Asian entertainment.

"This engagement gives brands an unmatched opportunity: to appear alongside content that audiences are emotionally invested in -- just as they're streaming, binge-watching, and talking about it online," Layosa said.

United Neon Media Group deputy chief operating officer Benjamin Lim emphasized the value of the arrangement as one aligning with its mission to push the boundaries of modern advertising.

"Streaming has become the new primetime, and brands need to show up where culture is being shaped in real time," Lime said. "We're giving advertisers not just media space, but cultural access -- powered by data, content, and a deep understanding of what audiences love."

The collaboration comes at a time when Philippine viewers are rapidly shifting from traditional television to streaming platforms.

VIU's dual model -- consisting of an ad-supported free tier and a premium subscription layer -- further expands advertiser reach and audience diversity.