PromptWatch, a Generative Engine Optimisation (GEO) and AI visibility platform, has secured €1.2M in a seed funding round led by Arches Capital.

"This €1.2M seed funding is incredible validation for what we've built together. In just a short time, we've managed to create something truly special, working closely with our partners and customers," says the company.

The startup will use the funds to accelerate its product development, expand its team of builders & marketers and help brands stay visible in the fast-changing world of AI Search.

"Just 5 months ago, Klaas Foppen and I started Promptwatch with a bold vision: to build the best-in-class Generative Engine Optimisation (GEO) platform for digital marketers worldwide," says Gijs de Groot, co-founder of PromptWatch via LinkedIn post.

Founded by Gijs de Groot and Klaas Foppen in 2025, Promptwatch is the leading Generative Engine Optimisation (GEO) and AI visibility platform.

GEO is the practice of optimising content and brand presence for AI-powered search engines and conversational AI platforms.

The platform monitors, analyses, and optimises a brand's presence in AI-generated search results and conversations across platforms like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

The company provides real-time monitoring of brand mentions, identifies content gaps, analyses prompt performance, and offers optimisation recommendations.

"We help you understand how AI systems represent your brand and provide actionable insights to improve your visibility," says the company.

The company provides competitive AI benchmarking to help brands analyse competitor visibility and strategies across AI platforms.

"It's been wild seeing how quickly Promptwatch has grown. Hundreds of thousands of lines of code, thousands of integrations, and millions of citations tracked. This investment enables us to move even faster, build more features, and continue to surprise you. We are only getting started," concludes PromptWatch.