The Kantar BrandZ report for 2025 has revealed the world's most valuable brands, and the rankings show how innovation, technology, and market expansion continue to reshape the global brand landscape. This year, the total brand value of the Top 100 global brands has reached an all-time high, with a combined worth of over $10.7 trillion. But are there any Indian brands making their mark? Let's dive into the insights.
The Kantar BrandZ study, launched in 1998 by WPP, has become one of the most respected brand valuation projects globally. It's now celebrating its 20th annual ranking of the Most Valuable Global Brands. What makes this report unique is its data-driven approach, which combines consumer perception research with financial analysis to reveal a brand's true value.
Over the years, Kantar BrandZ has evolved into a trusted source of market intelligence, offering marketers actionable strategies to strengthen their brands in a competitive and ever-changing environment.
The Global Top 100 brands are stronger than ever, with tech-powered companies driving much of the growth. According to the report, brand value surged by 29% year-on-year, setting a new record. This growth has been fuelled by disruptive innovation, product diversification, and an increasing reliance on AI-driven business solutions.
The dominance of US-based global brands remains clear, with Apple, Google, Microsoft, and Amazon leading the charge. However, there's a noticeable shift in global brand dynamics:
Apple has secured its No. 1 ranking for the fourth consecutive year with a staggering $1.3 trillion brand value. NVIDIA and Instagram were the biggest gainers, with NVIDIA's value soaring by 152% and Instagram climbing to the 7th position.
Indian companies continue to cement their position in the global brand landscape. Four Indian brands have made it to the Top 100 Most Valuable Brands:
Airtel's impressive 47% growth is a standout story, making it one of the fastest-growing telecom brands in the world. TCS continues to lead as India's most valuable brand, while Infosys and HDFC Bank hold their ground in the financial and IT sectors.
Additionally, six brands, including Adidas and Morgan Stanley, re-entered the rankings after a period of decline, reflecting their successful brand strategies.
The Kantar BrandZ report highlights three main lessons for marketers and business leaders:
The BrandZ report is more than just a ranking. It's a roadmap for brands to measure their market strength and understand what drives consumer loyalty. With data from 4.5 million respondents across 22,000 brands and 538 categories, the ranking is a trusted benchmark for businesses worldwide.
The Top 10 most valuable global brands in 2025 reflect a tech-driven future, where innovation and consumer trust are key drivers of growth. Indian brands like TCS, HDFC Bank, Airtel, and Infosys are proving that they can compete at a global level, paving the way for a stronger presence in years to come.
Q. Which is the most valuable global brand in 2025?
Apple remains the most valuable brand with a $1.3 trillion brand valuation.
Q. How many Indian brands are in the global top 100?
Four Indian brands: TCS, HDFC Bank, Airtel, and Infosys.
Q. What is the total value of the global top 100 brands in 2025?
The combined brand value of the top 100 brands is $10.7 trillion.
Q. Why is Kantar BrandZ important?
It's a trusted ranking system that blends consumer opinions with financial data, helping brands understand their real market worth.