Old Navy has tapped an Emmy, Grammy, Oscar and Tony (EGOT) award winner to play a central role its holiday promotion.

The specialty apparel retailer, a banner of Gap Inc., is launching a new holiday campaign, "Love is in the House," starring pop singer/actress Jennifer Hudson as the hostess inside an Old Navy "house."

Airing across cinema, social platforms, primetime TV networks, major streaming services and during 34 NFL games, including Thanksgiving and Cyber Monday game days, the promotion features Hudson wearing Old Navy fashions hosting a "house party" featuring performers and influencers as guests.

Other featured campaign participants include dancer and influencer, Lexee Smith; dancer and choreographer Raphael "The Sandman" Thomas; nine-year-old dancer Brody Hudson Schaffer, ("Boss Baby Brody"); and Old Navy's mascot "Magic the Dog."