In a nod to its two-bar design, Twix celebrates the joy of having it all, as the chocolate bar gives you a good thing twice.

The campaign, 'Two is More Than One,' evolves the Twix brand from the idea of choice and opposition (left or right ) to one of having it all; after all, it is a cookie and a candy bar, chocolate and caramel, crunchy and chewy.

The platform launch is a 360-marketing campaign that includes a redesigned visual identity, OOH, TV, social and PR, bringing together a $2m investment for the Twix brand. The global campaign runs across 75 markets, including the UK, USA and Germany.

The new brand film, directed by Vedran Rupic, pulls on nostalgic cinema with a modern twist. It follows a high-speed car chase that ends with the protagonist climactically rolling off a cliff, only to be saved by the power of 'two' as it's revealed he's been driving a car on top of a car.

Read our interview with Rankin Carroll, chief brand officer at Mars, for more on the making of the campaign.

Chief creative officers: Ant Nelson, Mike Sutherland, Rick Brim

Social creative director: Rhys Edwards (Tribal Worldwide)

Social producer: Rupert Cottam (Tribal Worldwide)

Design: King Henry Studios: Karl Berwick, Will Whittington, Scott Silvey, Annabelle Dela Cruz

Production company: Vedran Rupic at Business Club