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Proposed settlement reached with Greystar to end involvement in algorithmic pricing scheme


Proposed settlement reached with Greystar to end involvement in algorithmic pricing scheme

CHARLESTON, S.C. (WTVD) -- The Justice Department's Antitrust Division recently filed a proposed settlement after claims that Greystar and other landlords shared data to generate prices.

Greystar Management Services LLC, the largest landlord in the United States, along with other landlords, is accused of sharing competitively sensitive data to generate pricing recommendations using RealPage's algorithms to align with competitor prices.

The Plaintiff argues that Greystar and other landlords discussed sensitive topics, including pricing strategies for rent and other guidelines for RealPage's software, directly with each other.

The proposed consent decree would ban landlords from sharing competitive sensitive data with other competitors and prohibit algorithmic coordination.

The Trump-Vance Administration says they are committed to helping working-class Americans pay for life's necessities like rent.

"We will continue to vigorously pursue President Trump's pro-consumer agenda," said Attorney General Pamela Bondi.

If approved by the court, the decree would require Greystar to:

"Whether in a smoke-filled room or through an algorithm, competitors cannot share competitively sensitive information or align prices to the detriment of American consumers," said Assistant Attorney General Abigail Slater of the Justice Department's Antitrust Division.

Headquartered in Charleston, S.C., Greystar Management Services LLC manages almost 950,000 rental units across the country and several in the Triangle.

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