Rap superstar Nasty C recently teamed up with Doritos as he launched his fifth studio album 'FREE'. The rapper features in the latest episode of In The Truck, a social series that blends culinary and culture, while bringing South Africa's most captivating personalities into the Doritos Loaded Truck.
Doritos gets some of the country's most popular personalities to level up their snacking game making Doritos Loaded meals at some of the hottest events around the country, discussing careers, passions and their unique takes on culture and flavour.
The latest In The Truck episode features Nasty C dropping an exclusive teaser to his lead song 'Switch", which is a heartfelt anthem where he also reflects on the family he was born into and the one he's built for himself. In addition to giving fans an exclusive listen to this lead single off the upcoming album 'FREE', Nasty C also delivers a bold freestyle to inspiring lyrics from the album encouraging others to celebrate the wins of those around them.
In the episode, Nasty C candidly reflects on his new album:
'My new album 'FREE' is basically inspired by wanting to be free, but also just feeling very free. Free from a lot of things that have had like a hold on me, whether it's mentally or literally. Fans can expect to hear some honest music in there, some vulnerability, a lot of like introspective stuff, but also some vibes, some club bangers, you know, something that you can dance to,' commented the rapper.
The highly anticipated album was released 12th Sept, is Nasty C's 5th studio album, the first on his own label Tall Racks, and signals a brave new era for the Durban-native. A sonic declaration of independence, 'FREE' is a project that reflects the rapper's journey not just as an artist but as a man reclaiming his voice, his time, and his truth.
'Doritos is all about encouraging consumers to be bold enough to be themselves,' commented Jaydee Newman, Brand Manager for Doritos at PepsiCo South Africa. 'With In The Truck we are taking it a step further by merging culinary cuisine with culture in partnership, telling the real stories of personalities who embody bold self-expression. We're excited to collaborate with the boldest rapper in the game, Nasty C, on this episode and we look forward to sharing his journey and the journeys of others.'