Popular Italian carmaker, Alfa Romeo, has surprised fans by launching a new range of gym wear. The limited-edition collection has been develop alongside London fashion designers AGRO Studio with all proceeds going to homelessness charity Crisis. Available now on their online store, the collection features a skort, sports bra, compression top, and hoodie. As well as running shorts and leggings.
The range draws inspiration from the brand's new Junior Veloce, nodding to the the iconic 'scudetto' front grille, and its 'Coda Tronca' rear lights. The pieces are also adorned with the brand's Biscione emblem, and is highlighted with touches of its signature red shade.
The collection also includes a cropped bomber jacket and trench coat, both lined with a map of Milan - Italy's fashion capital and where Alfa Romeo was established in 1910.
The launch follows research revealing that one in six adults wear sportswear on a daily basis, even when they have no intention of exercising.
Jules Tilstone, managing director of Alfa Romeo UK, said: "Sportswear is so versatile, it's no wonder we love it, even when we're not exercising. Fashion and style are at the heart of Alfa Romeo, we were born out of the Italian capital of Fashion, Milan, in 1910.
"Junior and this collection really encapsulate everything we are - style and performance."
The survey of 2,000 adults discovered 16% have more athletic clothing in their wardrobes than any other piece of clothing, and invest most of their cash on athleisure attire.
While14% said they enjoy wearing athleisure because it gives them a sporty appearance. Another 14% have experienced judgement from others when sporting it without exercising.
The research, carried out through OnePoll.com, revealed 18% even confessed to donning athleisure wear on Christmas Day, and more than one in 20 have even slipped it on for a first date.
When purchasing athleisure, 82% prioritise comfort, with merely 24% seeking something flattering.
It also emerged 91% believe comfort is crucial in everyday clothing - which is mirrored in what they seek in a car as 47% said being comfortable is their driving priority.
However, 20% believe style is the most vital thing to them when hunting for a motor - as 36% felt it was an extension of their fashion sense.
George Oxby and Angus Cockram, co-founders of AGRO Studio, which designed the range, said, "Our process for the Alfa Romeo capsule focused on connecting AGRO's craft-led approach with Alfa's design heritage
"We looked at the car's lines, materials, and interior detailing, translating those into functional sportswear with a refined edge.
"The collection draws from Milan's design culture but is made in London, combining precision and attitude in a way that reflects both brands - technical, modern, and built with the same attention to form and finish as the car itself."