Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services. Barry graduated from the City University of New York and lives with his family in the NYC region. You can follow Barry on Twitter at @rustybrick or on LinkedIn and read his full bio over here.

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Google is testing showing an AI Mode history button within the local panel in Google Search. When you are viewing a specific business or organization, there may be an AI Mode button in a history enclosure under the call, directions, buttons.

It honestly almost looks like a bug but here is a screenshot of this from Brad Brewer, he shared this with me on X:

When you click on it, "It is currently switching between a deep link to AI Mode which triggers a history prompt, or the following where an AI Overview is expanded," Brad explained.

Again, this feels like some weird bug to me but who knows.

Then there is also this from Higman - which makes me think the one above is similar and a bug?