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How an anime studio and liquor brand brought the art of mixology to life


How an anime studio and liquor brand brought the art of mixology to life

This imagery may seem to be out of a bartending documentary, but it's actually a scene from an anime series, Bartender: Glass of God. It's this unavoidable, radical attention to detail in the animation itself that tells the story of a Japanese way of life-putting extreme care into one's craft.

During scenes inside the bar, the liquor wall features an elaborate selection of spirits, the labels of which are meticulously drawn. They include Maker's Mark bourbon, Roku gin, and Laphroaig scotch, all of which fall under the portfolio of Suntory Global Spirits, which provided "production support" for the show.

The show's ability to combine real-life liquor brands with attention to detail helps it pull off a focus on craft that isn't often seen outside of live-action documentary. The series portrays bartending as an empirical trade through the experience of each viewer watching on a screen. Not everyone watching will be a bartender nor will they each absorb every single nuance incorporated into the anime. But the care in the crafts of animation and bartending that Nakazawa meshed together with Suntory and other partners reveal a comprehensive and respectful illustration of the power of a cocktail.

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