Elon Musk has set out an expansive brief for "Macrohard", a platform initiative incubated within xAI that he says will span software and steer hardware ecosystems through partners, much like Apple.
In a post on X, Musk wrote the following:
"The @xAI MACROHARD project will be profoundly impactful at an immense scale."
He added: "Our goal is to create a company that can do anything short of manufacturing physical objects directly, but will be able to do so indirectly, much like Apple has other companies manufacture their phones."
The positioning signals a full-stack challenge to Microsoft at the platform level rather than a single application or service. Under this model described by the Tesla chief, xAI would define the operating system, reference designs and product requirements, while specialist outsource to third parties to build physical products, much like Apple's business model.
A Windows-like licensing option is also in view, with OEM partners potentially adopting Macrohard/xAI software to create a broader, multi-brand device ecosystem without xAI owning factories.
On the software side, we should expect a core operating system tailored for artificial-intelligence "agents" and services. Musk has said xAI's agents are intended to write and continuously improve production-grade software, potentially including games, by leveraging substantial computing power.
In entertainment specifically, he has flagged a nearer-term milestone, saying xAI is targeting "a great AI-generated game before the end of next year." The company's platform ambition implies first-party tools and developer kits in due course, though no SDKs or OS branding has been announced.
These plans need solid infrastructure. This will be achieved by using Colossus, as already referenced by Musk. Colossus 1 is already up and running, while Colossus 2 is planned in Memphis, Tennessee.
He has shared imagery that shows the Macrohard logo being applied to Colossus 2.
Only a handful of publicly listed roles explicitly tied to "Macrohard" have been spotted so far, suggesting a small outward-facing team while xAI's infrastructure and agent workflows carry most of the development load.