The trailer puts an emphasis on the financial aspect of running a restaurant, highlighting a brand new clock in the kitchen. Cicero tells Carmy that when the clock runs out, The Bear will no longer have money to continue operations and must shut down.

It continues to tease the group's desire to "take care of people" by serving them at the restaurant, but their own struggles come in the way of greatness. Syd warns Carmy about the pitfalls of using "chaos and turmoil" to motivate his dishes, but he later tells her that he wants The Bear to be a sanctuary. The trailer also hints at another appearance from Jamie Lee Curtis, who portrays the Bearzatto matriarch.

Returning for the fourth season are Jeremy Allen White, Ebon Moss-Bachrach, Ayo Edebiri, Lionel Boyce, Liza Colón-Zayas, Abby Elliott, Matty Matheson and Oliver Platt.