Local media marketing technology and managed services company Compulse has forged a strategic partnership with an ad sales, operations and revenue management software firm. The collaboration integrates that company's platform with Compulse 360, an automated omnichannel ad activation offering.

The new arrangement is with Placements.io, known for its AdSalesOS tool. The integration "transforms the advertising workflow" for Compulse's users, creating a seamless system that allows customers "to scale efficiently in an increasingly complicated advertising landscape."

Evan Bowen, chief business officer at Placements.io, comments, "This partnership empowers Compulse's users to manage their sales workflows more efficiently, unlocking greater productivity and profitability."

Stephen French, VP of Product Management at Compulse, adds, "By automating what once required extensive manual effort, we're empowering our users to achieve their goals faster and more effectively. This integration, already live and serving thousands of advertisers, demonstrates our commitment to simplifying advertising operations and delivering results."