This southern gateway, where sea, mountains, and forest converge, has long been a magnet for travelers. Its shimmering waterways, lush green landscapes, and rich cultural fusion have created a unique charm.
But beyond its natural beauty, the city is striving to make tourism not just about attracting visitors, but also about preservation - a mission that has become increasingly important amid the global challenges of climate change and overdevelopment.
A sustainable tourism strategy for the future
Where tourism success once hinged on visitor numbers and revenue, Ho Chi Minh City - particularly its southeastern region - is now embracing a new model. This model emphasizes balance between economic growth, environmental protection, and community welfare.
The city is gradually shifting from mass tourism toward high-quality, sustainable models. Urban planning and strict project oversight are now essential to ensuring long-term viability.
Under its green tourism strategy, the city is actively protecting both marine and terrestrial ecosystems through programs aimed at reducing plastic waste, cleaning beaches, and preserving biodiversity. These actions are not just ecological necessities but also reflect a civilised tourism standard - allowing each visitor to enjoy a clean and natural experience.
Parallel to environmental efforts, Ho Chi Minh City is also integrating tourism with the preservation of tangible and intangible heritage, while respecting local culture. Empowering communities through training and creating sustainable livelihoods within the tourism value chain is a key priority - especially through eco-conscious community-based tourism models.
Technology adoption is also being encouraged to manage tourism more effectively, while ensuring transparent and sustainable information access for travelers.
Tourism as a path to preservation
Across the southeastern region, specific actions are being implemented to bring this green tourism strategy to life.
One standout example is Con Dao, where the circular economy model is being applied to leverage the area's pristine nature and nationally recognized historical sites. Waste is sorted at the source, single-use plastics are minimized, and environmental awareness is being raised among both residents and visitors.
The local government also organizes hands-on activities that engage tourists in protecting marine ecosystems and wildlife.
Alongside Con Dao, other areas in the region are working hard to develop sustainable tourism. Many ecotourism and cultural sites are now being built in harmony with the surrounding landscape. These initiatives include mangrove forest preservation, responsible community tourism, and immersive cultural experiences that let visitors participate in the everyday lives and traditions of local people.
Visitors to Ho Chi Minh City are encouraged to take part in environmental protection - from simple acts like not littering to respecting local customs and culture.
Through these ongoing efforts, the city is establishing itself as a leader in creating a greener future for Vietnam's tourism sector. Sustainability here is not just about protecting nature or preserving scenery - it's about safeguarding cultural identity, attracting conscious travelers, and generating higher-quality tourism revenue.
Come visit Ho Chi Minh City to experience its natural beauty, vibrant culture, and its living model of sustainable growth - a way of life shaping the city's journey toward the future.