Molly-Mae Hague has been called out by road safety charities for eating while driving in her Amazon Prime docuseries, Molly-Mae: Behind It All.
During one episode, the Love Island star, 25, bought chicken nuggets from a McDonald's drive-thru and ate them as she drove home in her Mercedes.
Having ordered a large Big Mac meal, with six chicken nuggets and a mozzarella dipper share box, she told the camera: "I actually live to eat, so many people around me are just like, 'I'll just get the salad,' and I'm just like, that could never be me.
"If it's salad with chips then yeah, I'm on board."
Hague - who shares daughter Bambi, one, with her on-off partner Tommy Fury - was eating nuggets with one hand on the wheel at the time and driving at 61mph.
Several charities have now blasted the influencer for the potentially "distracting" activity, which they said could lead to prosecution for careless driving.
"While it's not illegal to eat while driving, anything that takes your attention away from the road is distracting, and the police can prosecute for careless driving," a spokesperson for road safety charity IAM RoadSmart, Harriet Hernando, told MailOnline.
They stressed that if a driver is travelling at 60mph while eating and are forced to make an emergency stop, it could take over 70 metres to come to a stop.
"If you're distracted, you may even fail to brake at all which risks a huge collision. Then there's the risks posed by spilling hot food on your lap, which may cause an involuntary reaction," the spokesperson said.
"All this puts other road users at risk and dramatically increases the chances of crashing and killing or seriously injuring someone.
"There needs to be more awareness, especially among young drivers, that this isn't acceptable behaviour."
The charity said it would be better to avoid eating while driving and "take a break instead."
Caitlin Taylor, the road safety manager at The Royal Society for the Prevention of Accidents, added to the outlet: "Eating, drinking, or engaging in any activity that takes your hands off the wheel or your mind off the road can significantly increase the risk of a collision.
"Distracted driving is a major contributor to road collisions, with reaction times slowed and the ability to respond to hazards severely reduced."
In-vehicle distractions contributed to 754 road collisions in 2023, according to Taylor.
"Even a momentary distraction, such as eating a snack, can lead to devastating consequences," she said.
The Standard has contacted Hague's representative for comment.