Rumors surrounding the upcoming Google Pixel 10a suggest the phone will feature 128 GB of UFS 3.1 storage and a display capable of reaching 2,000 nits of brightness. However, reports indicate the device will likely not offer a significant performance upgrade over its predecessor, the Pixel 9a.
This strategy mirrors a recent decision by Apple,which utilized the A15 Bionic chip in both the iPhone 13 and iPhone 14. Apple typically offsets this by improving other aspects of the phone, such as the camera or display. However,Google rarely updates the photo sensors on its "A" series Pixel phones.This raises concerns that the Pixel 10a could be perceived as a mere refresh of the Pixel 9a, sold at a higher price point.
The Pixel 9a, released in May 2024, featured the Google Tensor G3 chip, 8GB of RAM, and a 6.1-inch OLED display.It retailed starting at $499. If the Pixel 10a offers minimal internal changes, Google risks alienating budget-conscious consumers who expect tangible improvements with each new generation.