A 'WHIMSICAL' store aiming to bring 'the vibes of Glastonbury' to Dorset has opened its doors.
Described as a 'whimsical' and 'woo woo' gift store, Practically Magic opened their doors around six weeks ago in East Street, Blandford.
Created by husband and wife, Mark and Emma Verity, business aims to bring a bit of Glastonbury to the area.
Mark and Emma Verity (Image: Emma Verity)
Emma said that the pair have been to the festival multiple times and adore the 'spiritual vibe' it has.
Emma said: "We love our trips to Glastonbury and we wanted to bring it this way.
"There's a real community outside of Glastonbury that are wanting this."
Emma added that since their opening, they have received good feedback from nearby residents, with many saying 'Blandford needs this'.
The process of opening the store came about fairly quickly after the pair spotted an empty store.
Inside Practically Magic (Image: Emma Verity)
Emma said that it was a 'real spur of the moment' decision, adding that they came across an empty plot and got the keys just weeks later.
She added: "We have wanted something like this for a long time."
The store is compiled of all things magical, from spiritual witchery books, classic gothic novels, clothing, jewellery to candles that are 'inspired by' actors and television characters.
The candles, which are from The Marvellous Candle Studio, are tailed to actors such as Robert Pattinson and Evan Peters and characters such as Vampire Diaries' stars Damon and Stefan Salvatore, Ron Weasley and Harry Potter.
Practically Magic also sells spell kits, bath bombs and specialised craft kits.
Emma added that all of their stock is sourced from UK suppliers that don't supply to Amazon.
Talking about their locals, Emma said that they are popular with mums and babies as well as regulars in their 80s.
She also emphasised the importance of creating a community as well as a business, saying that they're happy for people to come in, have chat and a browse, there's no pressure to buy.
She said: "Come in and have a look, come have a chat. We just want to talk to everyone."
Looking to next year, the pair are planning to provide tarot readings alongside other spiritual events in the shop.