Lucknow, Sep 19 (UNI) Carrying forward Prime Minister Narendra Modi's visionary Fit India Movement, the Department of Tourism, Uttar Pradesh, is set to launch its special initiative 'Sunday on Cycle' in Lucknow on September 21 (Sunday).

The campaign is not just a ride, it's a celebration of health, endurance, and the joy of community cycling.

Designed to encourage people to step out with their bicycles, the initiative aims to promote active lifestyles, highlight environmental consciousness, and raise awareness about the state's tourism potential.

This edition of Sunday on Cycle (SoC) will begin from Paryatan Bhawan, Gomti Nagar, at 7:00 AM, bringing together fitness enthusiasts, families, students, professionals, and cycling groups from across the city.

The streets of Lucknow will transform into vibrant cycling tracks, where every pedal contributes to fitness and sustainability.

UP Tourism & Culture Minister Jaiveer Singh emphasised the government's focus on building a healthy society and eco-conscious habits.

He said, "Sunday on Cycle is not only about fitness, but also a message of environmental protection and tourism awareness. I appeal to all citizens to join this campaign with their bicycles and contribute to the success of the Fit India Movement."

Adding further, Special Secretary (Tourism) Eesha Priya said, "This unique initiative by the Tourism Department is an opportunity for the people of Lucknow to connect health, environment, and tourism together. The success of this programme depends on citizens' active participation, and their support will make this campaign impactful."

With Sunday on Cycle, Uttar Pradesh Tourism envisions creating a culture where fitness, sustainability, and tourism go hand in hand.

The initiative reflects the state's broader vision of encouraging eco-friendly practices, rediscovering local heritage, and inspiring citizens to embrace cycling as a lifestyle choice.