The Christmas stocking has to be one of the most fun traditions the holidays has to offer. There's something about cramming a variety of sweets, toys and unexpected items inside an oversized sock that is both silly and exciting, but there's also room to be super creative and even a bit sentimental. You may be budgeting more for your under-the-tree gifts, but we found a few Black Friday deals on tiny-but-mighty goodies you won't want to pass up on.
If you're in need of some inspiration, we rounded up a variety of picks to fill everyone's stocking. From $6 family card games to beauty gifts sets to Legos and bestselling tech, there's a deal for everyone on your list.
With cold-weather frizz and hat hair in full swing, this Wet Brush Mini Detangling Brush keeps your locks smooth and tangle-free. It gently glides through hair to leave strands soft and shiny.
Using these spy pens is a rite of passage for every kid! When they use them, the message will only be revealed under the light of the cap.
The holidays open up a lot of time for spending with friends and family. When you want something fun to do, whip out this card version of everyone's favorite love-to-hate game for a few minutes of entertainment and laughter (and financial competition).
Presenting: the most adventurous to-do list you'll possibly ever see. If you want something to kickstart you out of your comfort zone, use the prompts in this journal to accomplish new and unexpected things. Just in time for new year's resolution season!
Grab one of Tula's most popular products for less than $10 during Black Friday. It's packed with ingredients to effectively remove makeup and gently hydrate the skin, per the brand.
Whether you plan your day by the hour or just need to jot down important dates or notes when they come up, a pocket planner is never a bad idea. This compact option is perfect for taking around at all times and looks so chic with its fabric-wrapped cover and metallic gold foiling.
We've all been there: in a bathroom with no soap. Pack your bag with a few of these portable sheets, so you can always stay clean. All you need is a little bit of water!
If their hobbies include organizing, cataloging and sorting, they will be thrilled to find this bestselling label maker in their stocking. During Black Friday, it's over 40% off!
It's never a bad idea to pop a few AirTags in their stocking, because who doesn't need help tracking lost things? (And if they answer with, "not me," they are most definitely not being truthful.)
When a smart TV isn't in the budget, there's an easy and affordable fix that can fit in your stocking! Amazon's Fire TV Stick is a great way to stream your favorite shows, movies and live TV -- trust me, I would know.
There's nothing wrong with adding more socks to that giant stocking on the mantle! Especially when they look as festive and comfortable as these Bombas styles.
Quip recently dropped a brand-new product: dissolvable whitening strips (brilliant, right?). And for Black Friday, the brand is actually taking 20% off the price when you use the code 20BFCM at checkout.
Decor piece? Cute serving container? Prep help? Mini dessert baking cocotte? You don't need a specific reason to want this adorable dish, but we know you need it all the same. Grab it for 31% off while it's on sale!
Ear protection isn't typically near the top of our worry list, but maybe it should be, especially if you're a regular concertgoer and festival attendee. These efficient ear plugs will reduce noise to healthier levels and can even come in handy when you need to concentrate in noisy offices and work environments.
Your choice of tea can truly make or break a morning or wind-down session. If you know someone who loves the occasional cuppa, treat them to Vahdam's gift set, which offers 12 of their rich blends.
Big deal alert! This gorgeous Kendra Scott necklace is currently on sale for up to 40% off. It's available in a wide-range of gem stones and colors, too.
A Shop TODAY-editor favorite travel product, this compact adapter is truly a must-have for your next trip. Not all planes are equipped with Bluetooth technology, so you can use this transmitter to connect your headphones to your in-flight entertainment.
Fitness trackers are truly all the rage right now, but they're also pretty pricey. This one from Fitbit is a great option for beginners who are new to calorie and step counting, sleep tracking and heart monitoring.
Travel can be a pain, but at least you can lovingly look at your super-chic travel wallet every time you need to grab your ID or boarding pass. It's the little things, you know? Speaking of little -- the price on this Away leather wallet is 25% smaller than usual during Black Friday.
Pajamas are a safe gift for a reason! Especially these flannels from Old Navy. Comfy? Check. Cute? Check. On deal for Black Friday? You betcha.
If there's nothing more you want for the holidays than to get your summer glow back, than this deal is made for you. This tanning express kit can bring you pale skin back to life in as fast as one hour.
Save them a trip to the salon with a do-it-yourself gel manicure kit. What separates this one from the rest is that it comes with the tools you need to create the popular "jelly glass" look that you've probably seen all over your social media feed. Make sure to add the code SAVE30 to get your 30% discount!
Store this caffeinated balm in your purse for when your under-eyes could use a pick-me-up in the hydration and brightness departments.
All I want for Christmas -- and literally every day of the week -- is fuller, volumized hair. So, I may have to grab this limited-edition K18 gift set for myself, but it also has amazing stocking stuffer potential for the beauty gurus in your life. Add the code SAVE20 at checkout to save!
A personalized gift shows that you love to go the extra mile for your loved ones. But customized jewelry? That's another level of care. We've got our eye on this reimagined signet ring from Catbird and love that you can engrave it with a letter or number of your choosing.
Adding gold hoops to their stocking is a pro gifting move. Now for the pro "save money" move -- these earrings from luxury brand Monica Vinader are currently 50% off!
If your man feels like his outfit isn't complete without a watch on his wrist, can we show you a style he might adore? This Casio accessory is one of our Gifts We Love winners this year, chosen by the Shop TODAY team for it sleek look, water-resistant design and three-year battery life.
You don't even need to ask him; you already know his trimmer could use an update. This electric device is cordless, runs for up to 90 minutes, an LED spotlight for enhancing precision and waterproof features. It also comes with two interchangeable heads that have self-sharpening ceramic blades.
Do yourself a favor and attach one of these tiles to your most precious cargo. Whether it be your camera, keys, a wallet or your favorite water bottle, you'll be happy you did when you inevitably misplace something important and need help tracking it down.
You can trust JBL to deliver quality sound, and their prices are always right. Right now, you can grab the brand's top-rated earbuds for 40% off.
For the teen who is proud of their horoscope or astrological signs, this birthstone necklace will likely become a never-taking-it-off accessory. Of course, it comes in 12 colors to match your birth month, and comes connected to classy gold-plated chain.
Acne is arguably a right of passage for most teens, but that doesn't mean they can't fight off pesky pimples! Gift them these hydrocolloid patches to cover, protect and heal zits when they unexpectedly hit.
It's true that teens are creating more intense skin care routines these days, so it's important they actually know what they're putting on their faces. Naturium has a starter kit that is packed with the staples they (or a person of any age, really) could use to keep their skin healthy.
Is it un-cool to walk into high school without your emotional support water bottle? Whatever the kids are doing these days, I know for a fact that it's cool to stay hydrated, so make sure their stocking has one of these tumblers inside it.
When in doubt, add a pop of color! Your teen will stay warm and look cute doing it while wearing this scarf and mitten duo. They're made from cozy yarn, and the gloves also feature touchscreen fingertips. Make sure to add the code COZYGIFTS to checkout to score 20% off.
Your stocking better be big enough for this one... Retro photos are so in right now. They'll be decorating their lockers with a ton of photos while carrying this Polaroid device around.
Currently a No. 1 bestseller in the fidget toy category, these tubes bend, stretch and connect to make shapes, letters and more.
Gift your future artiste with markers that they'll love -- and you'll love, too, since they're retractable and will easily wash off on hands and clothes.
Magna-Tiles are an excellent screen-free, STEM toy for kids! And now, with this travel set, they can take the fun on the go. Vice president of commerce Jen Birkhofer has already purchased this for her kids' stockings this year.
Get your kiddos away from the screens and have them build something. A Lego set is the perfect way to keep their hands busy, and to create something all on their own. Plus, these tiny plant characters are super cute!
Ever wonder what it would look like to see your 1 or 2-year-old "fangirl" over something? You'll surely find out if you decide to put this Ms. Rachel doll in their stocking. It's designed for interactive play, with 16+ catchphrases and a few familiar songs.
You've probably heard of Tonieboxes before, but we can promise you that they're worth the hype. The innovative toy is great for bedtime stories, playing music, educating and so much more.
We meticulously combed through thousands of products on sale during Black Friday 2025 to determine the absolute best Black Friday stocking stuffer deals, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback.