The Hyundai IONIQ Concept THREE will be the brand's smallest EV when it comes into production.

Hyundai Motor has pulled the wraps off the IONIQ Concept THREE, its first-ever compact electric vehicle (EV) concept under the IONIQ sub-brand. Positioned to complement Hyundai's existing midsize and large EV offerings, the Concept THREE previews the brand's expansion into a fast-growing segment defined by urban mobility, sustainability, and efficiency.

With Europe's demand for compact EVs surging due to urbanization, stricter sustainability regulations, and the need for space-efficient solutions, the Concept THREE represents Hyundai's vision of addressing these challenges. More than just a small EV, it signals a design-forward approach to electrification while ensuring practicality and emotional appeal.

Hyundai anticipates the Concept THREE to set the tone for its next era of design innovation and reinforce its competitive edge in the global EV market.

The Concept THREE introduces Art of Steel, a design philosophy that transforms the strength and flexibility of steel into sculptural beauty. Flowing volumes, precise lines, and the natural formability of steel create an aesthetic that is at once powerful, gentle, and timeless.

Inside, the Concept THREE emphasizes warmth and serenity through soft volumes and intuitive layouts. Its furnished space design fosters comfort and clarity, while personalization comes via modular "Bring Your Own Lifestyle (BYOL)" widgets, allowing drivers to tailor the cabin to their preferences.

Playful design also makes its mark through Mr. Pix, a symbolic character embedded throughout the car, delivering interactive storytelling and hidden design surprises to create emotional connection.

Sustainability plays a central role, with the cabin envisioned to use ocean waste textiles and lightweight aluminum foam, aligning with Hyundai's long-term goal of reducing environmental impact while maintaining premium design standards.