The Derry City and Strabane District Council has announced a new initiative to support the development of innovative, market-ready tourism experiences aimed at enhancing the region's appeal as a top destination for both local and international visitors. The program is designed to provide targeted support to individuals or groups with early-stage ideas, as well as assist existing tourism businesses looking to expand their offerings.
This initiative is a direct response to the growing demand for unique and immersive tourism experiences that highlight the region's rich culture, history, and natural beauty. By focusing on experiences that appeal to a diverse range of travelers, the council aims to not only attract more visitors but also to boost the local economy and further establish the North West as a key player in Ireland's tourism landscape.
The new tourism development program encourages creative proposals for experiences that reflect local culture and cater to a variety of interests. The council has identified several themes that are likely to resonate with both local residents and tourists alike. These themes include music, heritage, outdoor and adventure activities, nature, wellness, food and drink, and screen tourism. Each of these themes offers opportunities to develop experiences that are both engaging and reflective of the region's identity.
To help participants bring their concepts to life, the program will provide a series of practical learning modules designed to guide them through the development process. The program's one-to-one mentoring structure will help individuals and groups refine their ideas, offering advice and expertise at every stage. This support will cover crucial areas such as sustainability, accessibility, and innovation, ensuring that the new experiences are both forward-thinking and in line with modern tourism trends.
Participants will also receive valuable insights into funding opportunities, helping them access financial resources that can bring their ideas to fruition. In addition to mentorship, the program includes a market testing phase, allowing participants to showcase their experiences and receive feedback from real travelers. This phase will help fine-tune the offerings and ensure that they meet the expectations of potential visitors.
By offering targeted support to both new and existing tourism providers, the council is making a significant effort to develop the North West as a key destination for cultural tourism. Derry City, known for its historic walls, vibrant arts scene, and dynamic music festivals, already attracts a significant number of visitors each year. However, the new initiative aims to further diversify the tourism offerings and position the area as a must-visit destination for travelers seeking authentic cultural experiences.
The program also supports the local community by encouraging the development of tourism experiences that are deeply connected to the region's heritage. These experiences will not only provide economic benefits but also foster a greater appreciation for the local culture among residents and visitors alike. By engaging local businesses in the process, the initiative promotes collaboration and strengthens the region's overall tourism ecosystem.
One of the primary goals of this program is to help Derry and Strabane establish themselves as a hub for cultural tourism. The region's history and heritage offer a unique opportunity to create immersive experiences that appeal to travelers seeking more than just sightseeing. These experiences could include exploring the city's art galleries, participating in local music festivals, or enjoying guided tours that highlight the significance of the Derry Walls or the Bogside Murals.
The program also recognizes the growing interest in outdoor and adventure tourism. With the North West's stunning natural landscapes, there is significant potential for the development of hiking, cycling, and eco-tourism experiences. Nature lovers can explore forests, rivers, and coastal areas that are rich in biodiversity, making it a perfect destination for wellness tourism as well.
Sustainability is a key focus of the program, with an emphasis on developing tourism experiences that have a minimal environmental impact. The council aims to promote sustainable practices that align with the region's broader goals for conservation and eco-tourism. This includes encouraging the use of local products and services, reducing waste, and creating experiences that respect the natural environment.
The program's emphasis on accessibility also ensures that tourism experiences are inclusive, allowing people of all abilities to enjoy and participate in the offerings. This inclusive approach aligns with Northern Ireland's wider commitment to ensuring that tourism is available to everyone, regardless of their background or physical ability.
Those interested in participating in the Tourism Experience Development Programme are invited to attend an online information session on November 24, 2025, from 6 pm to 7:30 pm. This session will provide more details about the application process and the support available. Applicants are encouraged to submit their proposals by November 17, 2025, and can do so by registering through the program's official website.