Skincare, particularly anti-ageing products, can be costly, but Black Friday is providing beauty enthusiasts and mature shoppers the chance to grab a 'wrinkle resisting' formula at a fraction of its usual price. Japanese skincare brand Shiseido has kicked off its Black Friday sale, and we've discovered a way to maximise savings on their website.
From 21 to 27 November, Shiseido's Cyber Week sale has been dubbed as its 'best sale of the year'. Customers can enjoy a 25% discount on almost everything across the site, plus a generous four-piece free gift when they spend over £90.
One of the standout products in the sale is the brand's Overnight Wrinkle Resisting Cream, which typically retails for over £100 but is reduced to £75.75 during the sale. The ultra-rich, nourishing formula works overnight to target wrinkles caused by sleep deprivation.
The moisturiser is packed with skincare technology, including ReNeura Technology+, which is claimed to make skin 'optimally responsive to the age-defying benefits of skincare'. Meanwhile, KOMBU-Bounce Complex and Rubus Leaf are said to 'prevent the appearance of wrinkles', leaving skin feeling hydrated and 'visibly plumped'.
During trials, in just one night, 79% of users reported that this cream improved their skin's firmness, while 83% felt it made their face appear rested. It's even suitable for all skin types, with customers claiming it gives their complexion an 'out of this world' glow, reports the Manchester Evening News.
Overnight Wrinkle Resisting Cream Overnight Wrinkle Resisting Cream
Redefine beauty sleep with this nourishing night cream, designed to target wrinkles while you rest.
£75.75
Shiseido Buy here
One customer shared: "This cream is so luxurious. I love all Shiseido products, and this is no exception. I feel it helped minimise lines, and skin texture. Slight fragrance but nothing off putting. My skin feels hydrated and plump when I wake up and it's gentle enough to use every night. A little goes a long way."
Another said: "I have been using this cream for some time and I'm extremely pleased with the results. It keeps my skin plump and hydrated. I really notice the difference when I look at myself in the mirror first thing in the morning.
"Absolutely amazing. The glow this gives my skin is out of this world," a third user exclaimed. "l can't get enough. A little goes a long way. I definitely recommend this product." However, some found the formula too 'heavy', leaving a three-star review, suggesting it might be better suited for those with drier skin.
Another satisfied user remarked: "I've been using this product almost a week now and results have been wonderful. Everyday I wake up glowing and my skin looks well rested and even toned. I've had a couple of compliments too which was lovely. A little goes a long way so well worth paying a little extra for this one."
For those looking for an alternative, Kiehl's Midnight Recovery Omega Rich Botanical Night Cream is currently reduced to £34.30 in their Black Friday sale, down from £49. This 98.6% naturally derived night cream is said to visibly plump and restore radiance by morning.
Over at LookFantastic, the Lancôme Advanced Genefique Repairing Night Cream is currently on offer for £51.10, reduced from £73. The formula, enriched with a blend of prebiotic and probiotic-derived extracts, aims to reduce the visibility of fine lines and promote firmer-looking skin.
Meanwhile, Shiseido is offering an even sweeter deal. Customers spending over £90 will receive a complimentary four-piece gift set, along with the option to add three mini samples to their order.
To secure this deal, I added the Oil-Control Blotting Paper, now priced at £19.50, to my basket. These are ideal for anyone who finds they become 'shiny' throughout the day, as they remove excess oil without the need for powder.
With both the cream and blotting paper in my basket, I was given the option to add the gift set, which includes a Vital Perfection Uplifting and Firming Express Eye Mask, Vital Perfection Liftdefine Radiance Serum 7ml and 10ml Ultimune Power Infusing Serum 4.0, all presented in a Shiseido white pouch.
Shoppers can check out Shiseido's Black Friday deals here.