EB Denim opened on Friday its first retail store in its hometown of Los Angeles.

Founded in 2016 by designer Elena Bonvicini, EB Denim has grown from one-of-a-kind vintage denim pieces into a full ready-to-wear label known for its distinctive silhouettes and commitment to LA-made craftsmanship.

The 5,500-square-foot flagship, located at 217 S La Brea Ave, houses the brand's signature denim, best-selling staples, and latest seasonal drops.

Developed in collaboration with Bonvicini's father, a retail architect, and creative director Becky Hearn, the space blends West Hollywood charm with EB Denim's signature aesthetic. It is characterized by dusty pink and green floor tiles, arches, heritage brick walls, and Venetian plaster and marble, nodding to the founder's Italian heritage and design legacy.

"It's really a big opportunity for us to connect with our customer on a deeper level and really understand from them what works and what doesn't," said Bonvicini. "To just truly create the best possible product and have those daily interactions -- that's something we've been missing because everything has been so virtual."

The space equally doubles as the brand's design studio on the second floor, while the team's offices and warehouse can be found in the back. It will also be a showroom and event venue, deepening the brand's ties to its local community.